Digital Marketing Strategy

I develop Digital Marketing strategies to power businesses and blogs by combining user first, conversion focussed web design with advanced SEO techniques and a strategic content marketing formula that delivers. The secret to succeeding online is to apply the right strategy to attract your target audience and continually evolve by measuring your performance. It's a simple formula but very powerful when applied  the right way. So whether you're just starting out or a well established brand, let me show you how we can maximise your brands' potential.

Quality Web Design

I build our websites on the Wordpress platform because it's reliable, easy to update, and powers 25% of the internet. I offer a range of design options to suit your budget, from a fast drag and drop page builder to fully hand coded solutions that are 100% unique. Rest assured that either way I will build your site with a view to the future so that you can always upgrade further down the track. And to ensure your website has maximum reach, all designs are built from the ground up to look great on all devices.

Site Optimizer Package

I love seeing business and bloggers succeed which is why I developed the Site Optimiser Package - It's like rocket fuel for your website. Firstly, we nail down exactly what it is you want to achieve, then we develop a roadmap to ensure we hit the target. Each month we delve deeply into how your site's performing by carefully analysing your Analytics, SEO, and user data. From these insights, I'll advise areas we can improve on and map out the strategy to keep you on course to reach your targets. If your site needs a little development work or you need help to keep on track, just purchase some development time and I'll weave my magic to make sure your site hits all the right notes. It's a great formula for success.

Photography Services

While I offer stock photography options for your website, I also offer a professional photography service using my Canon 5D Mk3 and 24-70mm lens and reflectors for professional quality images - which is perfect if you need professional shots for your website. I can capture studio grade shots of anything your can dream up  from the top plates at your restaurant or cafe, product shots for your online store, eye catching bio, or location shots if you're a pro blogger. Rates start from $99.00 p/h. You'll own all rights to the images and I'll edit them up to look magazine quality.

Domains and Hosting

I stick to what I do best - building brands - and while I don't host sites directly, I have partnered with the best managed Wordpress hosting on the planet and have access to great discounts! Our hosting partners are serious about speed and security. They have data centres worldwide, offer a no-hack guarantee*, CDN, daily backups, and provide enterprise grade storage. To sweeten the deal, I'll also provide a year's private domain name registration for free with each new custom site.


I offer Wordpress and Content Marketing training sessions via Skype where I can show you how to quickly and easily update your Blog and perform maintenance to keep your website in top shape as well as create content which sizzles. If you already know the basics, I can advise you how to setup and configure Wordpress and plugins so it's optimized for speed, SEO, and security. Classes are $125/hour. Group rates (more than two) are also available.



Stephen was an absolute pleasure to work with. Im not a tech savvy person and he made sure that all my requests were taken care of, researching the right options for me to ensure that the automation and functions contained within the website were seamless for me both me and my students. He would always clarify questions to ensure he understood my vision and was generous with his time right up until completion monitoring our implementation for any hicups.  We LOVE our new site and the next step of professionalism it brings.

Tania - Director of Yum Yoga

Latest Work

Hot off the Press


When the international blogging team at Wandermelon wanted to create a website to attract new advertising they approached me with a brief to create a responsive design that looked great on mobile devices. I developed their original logo, created a fresh new look and built an easy to navigate site that carefully preserved the link structure of their old site. I migrated the posts and inserted them carefully into the new design, now staged on fast new wordpress managed hosting with CDN.

The Gidget Foundation

The Gidget Foundation required a full website refresh which incorporated their current branding and focused on making the information easily accessible for visitors. The site needed to be fully responsive and also feature social media. I decided upon Wordpress CMS as it provided an intuitive platform for the admin to update the site. As a result, the new Gidget Foundation website saw a 250% increase in website traffic in the first month.

Yum Yoga

Yoga Studio Yum Yoga had built their first site on Wix but quickly realised that it did not offer the amount of sales automation or customisation they needed to effectively sell their yoga courses online. They came to me for advice and after an in-depth discovery session it was clear that they required a E-commerce solution in order to automate class bookings and drive an email campaign based on the products they have for sale. Following the launch of the new site, Yum Yoga has seen a 60% increase in new enrolments and have doubled their email list.

Butterfly Space Malawi

The Charity Butterflyspace, located in Malawi, Africa was in need of a new site to attract volunteers and provide visitors with information about their lodge. I decided upon an easy to update site which is colorful and easy to navigate. To maximise their exposure I carefully crafted copy to maximise SEO and contacted various charity marketing bodies and submitted the site to their search engines. I also designed their logo to reflect the fresh image of the charity. In the months following the site coming online, the lodge has seen a 90% increase in the number of volunteer applications.

Londoner In Sydney

Annabel Symonds from Southern Cross Austereo digital team and editor of Londoner In Sydney, a lifestyle blog now reaching over 20,000 unique views per month, asked me to design a fresh new look for her blog. In addition to a logo which captured the stylish essence of her brand, she also needed a platform that she could easily update, and a site optimized for SEO. Since launching she has seen a doubling of unique views every 3 months. I was so impressed by Annabel's ability to engage her audiences that we asked her to join the team here at Switched on Web Design - she is now my go to content creator.